?In the Dashboard, under the Visibility section, the Cleanliness Score shows how many posts about your brand are “clean” (legitimate) versus “dirty” (infringing or suspicious). It’s a simple percentage:
100% = everything is clean
0% = everything is problematic
Most brands will fall somewhere in between
Cleanliness Score Toggle: ON
Users can assess how free specific platforms or domains are from infringements, using keyword-based metrics:
Infringements Toggle: ON
Users can identify which keywords are generating the highest volume of infringing results:
We look at top posts for your priority keywords (the keywords you’ve marked with a 
).
Each post is checked to see if it’s clean or dirty, based on:
- Labels applied (i.e counterfeit, trademark infringement, policy violation, etc)
- Predictions from our system (AI + counterfeit score)
Keywords are extracted from each post, but only those relevant to your brand are counted.
The cleanliness score is then calculated:
- Cleanliness % = Clean posts ÷ Total posts
- Example: 25 clean out of 50 posts = 50% score
Keywords Table: A breakdown of clean vs dirty posts for each keyword.
Graphs:
- All Graph → Trends over the last 12 months
- By Domain Graph → Breakdown by website or platform
- Post Label Graph → Breakdown by label (e.g., counterfeit, grey market, etc.)
In short: The cleanliness score tells you how healthy your brand environment is online, using your priority keywords as the lens.
