Moderation: The first stage of review where content (posts, images, accounts, or domains) is labeled as legitimate or infringing using Zeal’s classification labels. This step determines whether content is relevant and how it should be handled moving forward.
Quality Analyst Check (QA Check): A secondary review layer where Quality Analysts verify that content was labeled accurately. QA may correct mislabeling, resolve inconsistencies, or flag ambiguous cases for further review.
Validation: A client-facing review stage where moderated and QA-approved listings are presented for client approval before enforcement actions are taken.
Enforcement: The automated & manual sending of notices to remove infringing content.
Labels: Used during moderation to classify/label infringing (or legitimate) content.
Post: A product listing online, including Marketplace listings, Social Media posts, paid ads and Webpages (URLs).
Account: A seller or user profile on a platform.
Image: A picture retrieved from a post, grouped with all visually similar images.
Cluster: A group of accounts linked by common elements (e.g., shared emails, images, or contact details), suggesting they belong to the same vendor or network.
Impact Score: A ranking metric combining:
Risk Score (likelihood of infringement based on text, logos, keywords, product category).
Image frequency (how often an image appears across listings, showing how broad the impact of moderating it could be).
Together, these create a priority score where one takedown can affect dozens or hundreds of listings.
Intellectual Property Enforcement: Legal action taken when IP rights (trademarks, copyrights, design patents, trade secrets) are infringed.
Trademark Infringement: Unauthorized use of a registered mark or similar sign for related goods/services, creating consumer confusion about origin.
Counterfeit: A type of trademark infringement where an identical or near-identical mark is used on identical goods or services.
Copyright Infringement: Reproducing, distributing, adapting, performing, or displaying a copyrighted work without the rights holder’s permission.
Patent Infringement: Unauthorized making, using, selling, offering for sale, or importing of a patented product.
Actionable: A listing that qualifies for enforcement.
Delist: Removing a domain (website) from appearing in search engine results.
Marketplace: An e-commerce platform where products are sold by multiple third parties (e.g., eBay).
Standalone Domain: An individual e-commerce website operated by a single seller.
Social Media: Platforms where users share content and sellers may promote or sell goods.
Scraper/Crawler: A tool that extracts data from webpages. In Zeal 2.0, scrapers collect posts (including ads) from marketplaces.
Logo Detection: ML models identify whether a brand logo appears in an image.
Product Category Detection: ML models classify posts into categories (e.g., Bags, Clothing, Shoes).
Similar Image Search: Corsearch’s proprietary method of grouping identical or near-identical images across the web. Moderation of one image in the group applies to all related images.
RISE Search: Zeal 2.0’s Reverse Image Search Engine, returning visually matching results from across the web.
Snowball: Zeal 2.0’s method of scraping starts with a few infringing sources and automatically expands outward by following connected sellers, listings, and domains to reveal the wider infringement network.
