The Reasons filter allows users to refine results by specific reasons that align with a brand’s infringement criteria. These reasons are fully customizable and can be set up by each brand to match their enforcement strategy.
The filter is divided into two categories:
• Post Reasons – Applied to text-based and listing-level signals
• Image Reasons – Applied to visual/image-based signals
This enables users to isolate the exact type of risk or detection trigger associated with a listing.
Post Reasons apply to textual, metadata, and listing-level elements such as descriptions, bios, account names, brand fields, and pricing. They help identify suspicious wording, misleading claims, or structured listing-level risk signals.
Not Verifiable: The system could not extract, parse, or detect a price for the item on the listing.
Suspiciously Low: The price is significantly lower than the expected market value for the genuine product.
Below Threshold: The price triggered a strict, pre-configured alert rule for that specific product category (e.g., dropping below a hard floor of $50).
Trademark Alteration: The text contains intentionally misspelled, spaced, or modified brand names meant to evade automated keyword detection (e.g., "R 0 L E X" or "N1ke").
No suspicious/counterfeit elements: Description of the post did not contain any risk indicators.
Non-Collaboration: The listing falsely advertises a collaboration between brands that does not actually exist (e.g., claiming a "Supreme x Rolex" item that was never produced).
Obvious Counterfeit Keyword: The description uses explicit, undeniable terms indicating a fake, such as "replica," "1:1," "knockoff,", "copy" and others.
Hashtag: Detected suspicious or hidden hashtags (often used by bad actors to signal counterfeits to buyers on social media).
Counterfeit Keyword: The text uses terms strongly associated with unauthorized goods or evasion (e.g., "inspired by," "designer style," or "lookalike").
Wholesale or bulk distribution: Language offering large, commercial quantities of goods, which is typical of counterfeit supply chains rather than standard retail.
Diversion to other Messaging Channels or Sites: The description attempts to move the buyer off the platform to avoid moderation or payment tracking (e.g., "DM me on WhatsApp," "Link in bio to buy").
Stolen or Fraudulent Goods: Language implying the goods were obtained illegally or bypass standard retail channels (e.g., "unlocked," "bypassed," or suspicious disclaimers about origin).
Loose goods: The item is explicitly described as missing its original box, tags, or packaging, a common hallmark of gray market goods or fakes.
Obfuscated Brand Name: The brand name is actively hidden (e.g., logo is scratched off on the packaging).
Obvious Counterfeit Keyword: The seller's profile explicitly advertises the sale of replicas or fake goods.
No suspicious/counterfeit elements: The seller's bio was scanned and appears clean.
Counterfeit Keyword: The bio contains terminology commonly associated with gray market or unauthorized sales.
Diversion to other Messaging Channels or Sites: The seller uses their bio to funnel traffic to external, unmonitored apps like Telegram, WhatsApp, or standalone counterfeit storefronts.
Obvious Counterfeit Keyword: The actual username or storefront name contains terms indicating fakes (e.g., "TopReplicaWatches" or "RepSneakerPlug").
Fake: The listed country of origin directly contradicts the brand's actual, verified manufacturing locations (e.g., a "Swiss Made" watch explicitly listed as shipping from or manufactured in China).
Obfuscated Brand Name: The title of the listing intentionally removes or censors the brand name to avoid automated takedown sweeps.
Image Reasons apply to visual signals detected in product images associated with a listing. They help identify physical counterfeit indicators or suspicious presentation patterns.
Note: Image Reasons can be configured in Settings → Image Features if you have AI Image Feature Detect in your package. All image reasons are configured and tailored to the brand protection needs.
• Obvious Counterfeit → Visual indicators strongly suggest the product is counterfeit.
• Fake Packaging → Packaging appears inconsistent with authentic branding.
• Absent Logo → Expected brand logo is missing from the product.
• Loose Goods → Product shown without official packaging or retail presentation.
