Labels are the categories or infringement types used to classify different kinds of content across the platform. They help organize posts, images, sellers, and websites based on the signals they present.
Labels can be applied automatically through auto-moderation rules or manually by moderators, and they exist at several levels:
Post Labels – Used to classify listings, often aligned with takedown reasons.
Image Labels – Used to categorize individual images.
Website / Account Labels – Used to classify seller accounts or domains, including identifying trusted or whitelisted entities.
These labels work together to give you a clear, consistent view of risk and legitimacy across all content.
Note: Labels are customizable. Users can create labels with any name, choose their color, and use them to represent infringement types, trust levels, or any classification your workflow requires.
Label | Category Type | Used In | Description |
Counterfeit | Actionable Infringement | Images, Posts, Accounts & Websites | Fake or replica product pretending to be genuine. Uses the brand’s name or logo illegally. |
Trademark Infringement | Actionable Infringement | Images, Posts, Accounts & Websites | Unauthorized use of a registered brand name, logo, or symbol. |
Copyright Infringement | Actionable Infringement | Images, Posts | Uses copyrighted images, artwork, or text without permission (e.g., stolen visuals). |
Design Infringement | Actionable Infringement | Posts | Copies a brand’s registered design or product look (e.g., bag shape, pattern). |
Unauthorized Seller | Actionable Infringement | Accounts & Websites | A seller offering genuine products but not officially approved or licensed by the brand. |
Phishing | Actionable Infringement | Accounts & Websites | Fake or impersonating site/account trying to steal personal data or money. |
Suspicious | Potential Infringement | Images, Posts, Accounts & Websites | Something looks off — could be fake or infringing, but needs further review. |
Counterfeit Non-Commercial / Infringement Non-Commercial | Potential Infringement | Posts | Non-selling or fan-made use of IP (e.g., personal crafts or fan posts). Not for profit. |
Unactionable TMI | Potential Infringement | Images, Posts, Accounts & Websites | “Too Much Information” — unclear or confusing listing with mixed or poor-quality content. Can’t be confidently judged. |
Potentially Whitelisted or Impersonating | Potential Infringement | Accounts & Websites | Might be an approved or official-looking account but resembles an impersonator — needs manual verification. |
Official Photo | Non-Actionable | Images | Image from the brand’s official campaign or source. |
Official Store | Non-Actionable | Accounts & Websites | Verified official brand store or social media account. |
Authorized Seller | Non-Actionable | Accounts & Websites | Brand-approved retailer or partner. |
Legitimate | Non-Actionable | Images, Posts, Accounts & Websites | Confirmed genuine or authorized product or content. |
Grey Market | Non-Actionable | Images, Posts, Accounts & Websites | Genuine product sold outside authorized channels (e.g., parallel imports). Not fake but not brand-controlled. |
Irrelevant | Non-Actionable | Images, Posts, Accounts & Websites | Unrelated to the brand (e.g., same name, different product). |
Scraping Error | Non-Actionable | Images, Posts | The system captured bad data or couldn’t load the listing properly. |
RISE Error | Non-Actionable | Images | Internal image recognition or processing error. |
Out of Scope | Non-Actionable | Images, Posts, Accounts & Websites | Content outside monitoring scope (e.g., unrelated category, wrong brand, wrong region). |
