Labels can be applied automatically through auto-moderation rules or manually by moderators, and they exist at several levels:
Post Labels – Used to classify listings, often aligned with takedown reasons.
Image Labels – Used to categorize individual images.
Website / Account Labels – Used to classify seller accounts or domains, including identifying trusted or whitelisted entities.
What You Need to Know:
Client Migration: Existing Labels from Talisman & Zero are already added and available in the Settings page (such as Counterfeit, Trademark Abuse and Legitimate, for example).
Default Labels: Applied to every account (Legitimate Sellers / Counterfeit / Trademark / Design Infringement).
Roles & Permissions:
All users can view Labels.
Only Admins can modify Labels.
Go to Settings → Moderation → Labels
Select the tab where you want to create Labels for: Posts, Images, Accounts & Websites
Create a new label
Click the + icon or Add New Label.
Choose a color - Select a color to help visually identify the label.
Name the label
Enter a clear name (e.g., Counterfeit, Legitimate, Suspicious).
Set infringement options (if applicable)
Toggle Infringement → ON if the label represents an infringement type.
Toggle Actionable → ON if the label should be available for enforcement actions.
Save
Click Save Changes to finish.
