DisclaimerThe rules outlined in this document are generic examples intended to demonstrate how automoderation logic can be structured within Zeal 2.0.
Each client’s enforcement framework should be customized and strategically aligned with their specific brand guidelines, risk tolerance, product categories, and regional compliance requirements.
Automoderation parameters, thresholds, and keyword lists must always be tailored, reviewed, and validated in collaboration with the client’s brand protection program.
Important Configuration NoteBefore adding any detection rules (e.g., Counterfeit, Copycat, Policy Violation), always create and activate whitelisting rules first.
These rules should label verified sources as Legitimate, Official Store, or Authorized Seller to prevent false positives and ensure accurate moderation results.
Best practice:
Place all whitelisting rules at the top of your rule order in Zeep’s automoderation settings.
Example priority:
Authorized Seller Accounts → Label as Official Store
Legitimate Listings → Label as Legitimate
Counterfeit / Copycat / Policy Violation Rules
Purpose:
Detect unsafe or non-compliant products (expired, used, testers, or meltable items).
Set conditions
Post Description and Title → any in → [“tester”, “used”, “opened”, “expiry”, “expiring soon”, “sample”, “display product”]
Post Global Category → any in → [“cosmetics”, “skincare”, “fragrance”, “confectionery”, “food”]
Image Is Checked → is true
Note: the “Image Is Checked” parameter ensures the system only flags listings with a clear, verified image, not posts missing visuals or with unreadable pictures.
Image Feature Type → any in → [“duplicated packaging”, “non-genuine barcodes”, “inconsistent ingredients”]
Account Label → none in → [“Authorized Seller”, “Official Store”, “Legitimate”]
Action:
Label as Policy Violation (Expired/Tester Products)
Purpose:
Detect genuine products sold in unauthorized regions or with non-compliant labeling.
Set conditions
Account Country → any in → [“RU”, “ID”, “BR”, “IN”] (unauthorized target markets)
Post Description and Title → any in → [“imported from outside EU”, “non-EEA label”, “overseas version”, “US packaging”]
Image Is Checked → is true
Image → Logo Detection → is true
Note: optional, depending if these violations typically contain logos or not.
Post Global Category → any in → [“food”, “beverage”, “cosmetics”]
Action:
Label as Policy Violation (Lack of Market Authorization)
Purpose:
Detect listings that falsely advertise product composition, ingredients, or health benefits.
Set conditions
Post Description and Title → any in → [“100% pure”, “organic certified”, “zero sugar”, “FDA approved”, “miracle result”, “instant effect”]
Post Global Category → any in → [“food”, “spices”, “honey”, “olive oil”, “supplements”]
Image Feature Type → any in → [“similar packaging”, “non-genuine barcodes”, “inconsistent ingredients”]
Image Is Checked → is true
Image → Logo Detection → is true
Note: optional, depending if these violations typically contain logos or not.
Action:
Label as Policy Violation (Regulatory / FDA)
Purpose:
Detect misuse of food trademarks in vaping or nicotine-related listings.
Set conditions
Post Description and Title → any in → [“vape”, “e-liquid”, “e-juice”, “flavor”]
Post Description and Title → any in → [“Skittles”, “Oreo”, “Fanta”, “Twix”, “Coca-Cola”, “KitKat”]
Post Global Category → any in → [“vape”, “e-cigarette”, “e-liquid”]
Image Is Checked → is true
Image → Logo Detection → is true
Note: optional, depending if these violations typically contain logos or not.
Action:
Label as Trademark Infringement
Purpose:
Detect unauthorized use of FMCG brand names or logos on unrelated merchandise or descriptions.
Set conditions
Post Description and Title → any in → [“Oreo”, “Skittles”, “Nutella”, “Kinder”, “Coca-Cola”]
Post Global Category → any in → [“toys”, “apparel”, “merchandise”, “vape”]
Image → Logo Detection → is true
Image Is Checked → is true
Account Label → none in → [“Authorized Seller”, “Official Store”, “Legitimate"]
Action:
Label as Trademark Infringement
Purpose:
Detect imitation packaging or “lookalike” designs that mimic branded products.
Set conditions
Image Feature Type → any in → [“similar packaging”, “lookalike layout”, “color scheme imitation”, “orange backdrop”]
Post Global Category → any in → [“snacks”, “beverages”, “sweets”, “confectionery”]
Image Is Checked → is true
Account Label → none in → [“Authorized Seller”, “Official Store”, “Legitimate”]
Action:
Label as Trade Dress Infringement
Purpose:
Detect genuine FMCG goods imported from outside authorized regions (e.g., outside EEA).
Set conditions
Post Description and Title → any in → [“non-EEA stock”, “imported version”]
Account Country → any in → [“FR”, “DE”, “ES”, “NL”, “IT”]
Website Name → is in → [“amazon.id, amazon.sg, etc]
Note: You can select the websites and respective jurisdiction of unauthorized sales
Image Is Checked → is true
Image → Logo Detection → is true
Note: optional, depending if these violations typically contain logos or not.
Action:
Label as Trademark Infringement (Parallel Import)
Purpose:
Detect unauthorized resale of testers or promotional miniatures not intended for sale.
Set conditions
Post Description and Title → any in → [“tester”, “sample”, “5 ml tester”, “10 ml tester”, “not for resale”, “tester gift”]
Post Global Category → any in → [“cosmetics”, “perfume”, “fragrance”, “skincare”]
Image Is Checked → is true
Image → Logo Detection → is true
Note: optional, depending if these violations typically contain logos or not.
Action:
Label as Trademark Infringement
Purpose:
Detect listings of used or secondhand cosmetic items prohibited by platform policy.
Set conditions
Post Description and Title → any in → [“used”, “swatched”, “opened”, “pre-owned”, “secondhand”]
Post Global Category → any in → [“cosmetics”, “makeup”, “skincare”]
Image Is Checked → is true
Action:
Label as Policy Violation
Policy Violation – Expired, Used, or Tester Products
Policy Violation – “Food Brand” Used in Vapes / E-Liquids
Policy Violation – Unauthorized Market / Diverted Products
Policy Violation – Misbranded / Adulterated Food
Policy Violation – Unauthorized Brand Name or Logo Use
Policy Violation – Trade Dress / Copycat Packaging
Policy Violation – Parallel Imports
Policy Violation – Cosmetic Testers
Policy Violation – Used Cosmetic Products
