DisclaimerThe rules outlined in this document are generic examples intended to demonstrate how automoderation logic can be structured within Zeal 2.0.
Each client’s enforcement framework should be customized and strategically aligned with their specific brand guidelines, risk tolerance, product categories, and regional compliance requirements.
Automoderation parameters, thresholds, and keyword lists must always be tailored, reviewed, and validated in collaboration with the client’s brand protection program.
Important Configuration NoteBefore adding any detection rules (e.g., Counterfeit, Copycat, Policy Violation), always create and activate whitelisting rules first.
These rules should label verified sources as Legitimate, Official Store, or Authorized Seller to prevent false positives and ensure accurate moderation results.
Best practice:
Place all whitelisting rules at the top of your rule order in Zeep’s automoderation settings.
Example priority:
Authorized Seller Accounts → Label as Official Store
Legitimate Listings → Label as Legitimate
Counterfeit / Copycat / Policy Violation Rules
Purpose: Detect listings openly promoting imitation products.
Set conditions
Post Description and Title → any in → [“inspired by”, “dupe”, “style like”, “looks like”, “replica style”, “inspired design”]
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Post Product Condition → any in → [“New”]
Action: Label as Copycat
Purpose: Detect lookalike products visually similar to branded designs but without logo use.
Set conditions
No Listed Brand → is true
Image Feature Type → any in → [“similar design”, “similar packaging”, “lookalike”, “inspired by branded style”]
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Post Global Category → any in → [“handbags”, “shoes”, “apparel”, “perfume”, “accessories”]
Action: Label as Copycat
Purpose: Identify sellers who use marketing phrasing suggesting luxury imitation.
Set conditions
Post Description and Title → any in → [“luxury look”, “designer style”, “premium feel”, “celebrity inspired”, “fashion dupe”]
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Action: Label as Copycat
Purpose: Detect listings whose imagery mimics known branded campaigns or aesthetics.
Set conditions
Image Features → any in → [“product-on-white-background”]
Image → Logo Detected → is false
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Post Global Category → any in → [“fashion”, “shoes”, “bags”, “jewelry”] (optional)
Action: Label as Copycat
Arrange in this order for best performance:
Authorized Seller Accounts → Label as Official Store
Counterfeit Rules (e.g., Low Price, Logo Detected)
Copycat – “Inspired By” or “Dupe” Keywords
Copycat – Similar Product Design Without Brand Name
Copycat – “Luxury Style” Marketing Terms
Copycat – Branded Image Style, No Logo
