DisclaimerThe rules outlined in this document are generic examples intended to demonstrate how automoderation logic can be structured within Zeal 2.0.
Each client’s enforcement framework should be customized and strategically aligned with their specific brand guidelines, risk tolerance, product categories, and regional compliance requirements.
Automoderation parameters, thresholds, and keyword lists must always be tailored, reviewed, and validated in collaboration with the client’s brand protection program.
Important Configuration NoteBefore adding any detection rules (e.g., Counterfeit, Copycat, Policy Violation), always create and activate whitelisting rules first.
These rules should label verified sources as Legitimate, Official Store, or Authorized Seller to prevent false positives and ensure accurate moderation results.
Best practice:
Place all whitelisting rules at the top of your rule order in Zeep’s automoderation settings.
Example priority:
Authorized Seller Accounts → Label as Official Store
Legitimate Listings → Label as Legitimate
Counterfeit / Copycat / Policy Violation Rules
Purpose: Detect listings using disguised or misspelled brand names.
Set conditions
Post Description and Title → any in → [“g u c c i”, “gucc1”, “guccy”, “pr4da”, “chaanel”, “lvuitton”]
Post has Obfuscated Brand Name → is true
Image → Logo Detected → is true
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Action: Label as Counterfeit
Purpose: Flag luxury listings priced far below normal retail.
Set conditions
Post Description and Title → any in → [“gucci”, “chanel”, “prada”, “hermes”]
Price → less than → 20% of average retail for brand
Post Product Condition → any in → [“New”]
Image → Logo Detected → is true
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Action: Label as Counterfeit
Purpose: Identify branded luxury products listed in unrelated categories (a common counterfeit tactic).
Set conditions
Post Description and Title → any in → [“gucci”, “louis vuitton”, “chanel”]
Post Global Category → any in → [“electronics”, “toys”, “office supplies”]
Image Common Label → any in → [“logo detected”]
Image → Logo Detected → is true
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Action: Label as Counterfeit
Purpose: Catch sellers openly marketing imitation goods.
Set conditions
Post Description and Title → any in → [“replica”, “mirror copy”, “AAA quality”, “1:1”, “inspired by”, “authentic look”]
Image → Logo Detected → is true
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Action: Label as Counterfeit
Purpose: Detect listings that hide the brand name while showing branded imagery.
Set conditions
No Listed Brand → is true
Image → Logo Detected → is true
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Action: Label as Counterfeit
Purpose: Flag posts using known counterfeit imagery from high-risk domains.
Set conditions
Image → Logo Detected → is true
Image Is Checked → is true (this will ensure the image has been moderated and checked)
Website Name → any in → [“aliexpress.com”, “dhgate.com”, “wish.com”, “taobao.com”]
Action: Label as Counterfeit
Purpose: Identify suspicious sellers listing many branded “new” products.
Set conditions
Account Is Checked → is true
Account Label → none in → [“Authorized Seller”, “Official Store”, “Legitimate”]
Post Stock Count → greater than → 50
Post Description and Title → any in → [“gucci”, “chanel”, “dior”, “lv”, “versace”]
Action: Label as Counterfeit
Place your rules roughly in this order for optimal accuracy:
Authorized Seller Accounts → Label as Official Store
Counterfeit – Obfuscated Brand Name
Counterfeit – Abnormally Low Price
Counterfeit – Replica or “Inspired” Keywords
Counterfeit – Logo Detected but No Listed Brand
Counterfeit – Known Counterfeit Image
Counterfeit – Branded Product in Incorrect Category
Counterfeit – High-Volume Account with Branded Goods
