Moderation, Quality Check, Validation & Enforcement

Introduction

Zeal 2.0 follows a structured workflow designed to balance scale, accuracy, and consistency, consisting of:

• Auto-Moderation/Moderation

• Quality Check

• Validation

• Enforcement

This end-to-end process ensures that infringing content is identified and actioned efficiently.

Note: This workflow happens after data has been collected into Zeal 2.

Moderation

Auto-moderation uses predefined rules to automatically classify incoming content before human review.

Key Functions:

• Flags content using configurable rules based on keywords, domains, images, and other parameters.

• Mark content as either:

  • Legitimate/Clean → safe, no infringement.

  • Potential Infringement → labelled/classified.

Moderation can be done manually - it involves assigning a label to an item. Moderators replicate the same process as auto-moderation rules manually, applying rule logic to listings, posts, or accounts. This ensures that cases that still require nuance are still reviewed accurately.

Key Functions:

• Apply rule logic manually by scanning titles, descriptions, images, account details, and metadata.

• Detect the same triggers as auto-rules (keywords, domains, imagery, behaviors) but with human judgment

• Assign a label of an infringement type (counterfeit, unauthorized resale, phishing, impersonation, etc.)

• Mark content as either:

  • Legitimate → safe, no infringement or content is authorised.

  • Potential Infringement → labelled/classified.

  • Assign potentially actionable labels (labels that are not a clear infringement but may have risk indicators), such as the Suspicious label.

Quality Analyst Check (QA)

Key Functions of clicking ‘Check’:

• Confirm the label of an item is correct, providing additional confidence that the item is infringing

• If a user of QA role moderates items, this results in the item automatically being of status ‘QA Checked’

Validation

Key functions of clicking ‘Validate’ & ‘Validate and Enforce‘:

• Validate - Provides client confirmation that the label of the item is infringing

• Validate and Enforce - Provides client confirmation that the label of the item is infringing AND is marked for enforcement (takedown)

• If a user of the role Validator moderates items, this results in the item automatically being of status ‘Validated’

Enforcement

Enforcement is the final action stage of Zeal’s workflow. Based on the labels applied, enforcers (or automated takedown rules) initiate takedown actions against infringing content.

Key Functions:

• Prepare enforcement notices in the Notice View, with supporting details (IP asset, infringement type, platform/site code).

• Submit takedown notices to marketplaces, websites, or social platforms.

• Track status of requests to confirm removals.

• Manage pushbacks & re-enforcement.